We’ve all heard that sometimes the simplest of messages are the easiest to read and the hardest to follow. Such as the reminder from 2 Corinthians 4:5, that we do not work to proclaim the glory of ourselves, but the glory of Christ and therefore, as his followers, we work for his sake. It’s probably a telling tale that we need to put this in perspective in ways that most of us who live in the 21st Century will understand. We work for Team Jesus, and on that team, we are all working together to promote his message and branding. The message? A simple one: Love others as you would your own family and tribe and protect each of us as we would protect ourselves. The Brand? Team Jesus: I am the way and the truth and the light. We are working for his sake, and working on the brand that is larger than the largest of corporations, and a brand that transcends time.
It is Team Jesus that we need to remind ourselves again and again that we are working for. We need to learn to love our fellow man, and to trust in the Lord. The simplest of messages are easy to read, and the hardest ones to follow. We need to beware of any one brand or message or ‘tribe’ that we ascribe to. All of those who seem to talk about returning to their own tribe, be it political or religious or corporate, need to realize that the whole of our being is reflected not just in who we follow, but in the message that we are following. Team Jesus transcends the tribal elements of the 21st Century. Love your neighbor with all your heart, and follow the word of the Lord. A simple enough message with a timeless brand.